Backlinks | Search Engine Optimization


In search engine optimization, there are many methods and tools that help to rank your website in search engines. Building backlinks is a one of them.


What is backlink ?

Backlink is a link in another site (not in your site) that go back to a page on your site. Backlinks are called as inbound links also. Quality and quantity of backlinks which your website have will help to rank your website / blog site in search engines such as google, Bing.

Quantity of backlinks not help to you for ranking when they are not quality backlinks. Your backlinks should be quality and natural. Google prefer natural backlinks. If you are going to prepare more backlinks by yourself, google will not get them as natural backlinks. You should get backlinks from sites which trusted by google. This will be a natural process and if you are trying to get more backlinks without proper knowledge, it may be negative impact to ranking of your site.

How to get quality backlinks ?

There are many methods for building backlinks and some of them as following,

1.Ask from guest blog

2.Ask your partners , Distributes or Supplies

3.Ask for credit 

4.Publish Original research

5.Create Engaging visual content

6.Build a free useful tool


There are two factors effect on the efficiency of backlinks.

1.Relevancy
2.Domain authority

Relevancy

For getting backlinks you should select a website with your subject. That's called as relevancy.

As an example, if your site is travelling site you should get backlinks from sites relevant to travelling. If you get a backlink from another type website like news, google will not consider it as quality backlink and it will not help to your website ranking.

relevancy need authority to effect on your website.




Domain Authority

Domain Authority(DA) is a search engine ranking score which developed by Moz(SEO Software for Smarter Marketing) that predicts the rank of a website in search engine result pages(SERPs).It will give how successful site in search results.

Either relevancy is depending on domain authority, domain authority effect on your website independently

Indexing in google

If you are focus on google search engines your backlinks should be indexed in google.

How to check whether your link is indexed in google.

Before building backlinks, you have to study more about it. there are some tools that help to build backlinks. But it is not a sustainable for your site.
Backlinks may cause on ranking as same as it will cause for remove your site from google(Ex: penalty)

More about search engine optimization.

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